Drug Store News

DSN calculates the value of niche brands in the 2011 Annual Niche Brands Report. Also Inside: Think, click, buy: Owning the multichannel consumer, Mack Elevation tackles new path to purchase, and Stepping up retail gadgetry.

SPECIAL SECTION

2011 Niche Brands Report — The Niche Factor
Top 150 Niche Brands

NICHE OPPORTUNITIES

Pump up the iron
Hair care segment relaxes into sales boost
Demand for ethnic flavors spices up category sales
Niche cards chart differentiation in aisles