Armed with the positioning line, “It’s Time To Get Better,” Sav-Mor Drug Stores continues to emphasize the big difference between its network of franchised locations and the corporate mentality of the chain operations.
To that end, its most recent radio and television campaign positioned the pharmacies against the large national chains. The customer- service-focused campaign established the Sav-Mor pharmacist as “your personal pharmacist” along with the idea that “nobody cares more for the customer than the owner.”
A new partnership with Gold Standard/Elsevier has solidified Thrifty White Pharmacy’s efforts to bring big-city services to its small-town customer base, which is spread across five states: Minnesota, Wisconsin, North Dakota, Iowa and Montana.
The Maple Grove, Minn.-based chain of 84 stores recently licensed Alchemy, a new drug database and decision support solution, for all of its pharmacy and telepharmacy dispensing systems. The new partnership will enable the chain to streamline its prescription filling process and provide drug information to pharmacists instantly.
The new-look Duane Reade stores feature a special Papyrus section in the greeting card aisle. Papyrus — known for its posh collection of greeting cards, gift wrap, stationery and other unique gift products — certainly has lent an air of distinction to the department with its upscale fixtures and sleek design.
Cards for all occasions, including birthdays, anniversaries and weddings, are merchandised attractively in the more than 8 ft. of space devoted to the section.
American Greetings’ new Ready Set Blow greeting card line offers all the fun of blowing out the candles and making a wish.
The cards deliver a multisensory experience with the recipient prompted to blow on the card upon opening it. A special sensor is then activated, making the festive scene come to life with LED lights, as well as either a birthday song or sound.
The line of six designs began shipping to all channels of distribution in mid-March and retails for $6.99.