Customer Optimization by Dave Van Howe
Dave Van Howe
VP/general manager, Market Performance Group Drug
As VP and general manager of MPG Drug, a new division of Crossmark, Dave Van Howe and his teams are focused on supporting CVS, Walgreens and Duane Reade. MPG Drug/Crossmark provides industry leading headquarter sales and in-store retail merchandising services for the drug channel. Van Howe leverages his past experience from more than 30 years in retail to help retailers and manufacturers alike develop winning go-to-market strategies. Before arriving at MPG Drug, Van Howe was the corporate VP of purchasing and new business development at Walgreens. He was responsible for all merchandising, promotional planning and category management across every front end category. His resume includes years with Walgreens, CVS, Arbor Drugs and Kmart.