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Creating the Customer Experience - Beauty

L’Oréal boutique touts beautiful convenience

CVS takes beauty full circle

P&G helps men get in the ‘Zone’

Rexall format focuses on derm

CVS proves it cares about beauty

Walgreens applies online prowess

The essence of specialty at CVS

Macy’s acts on its beauty impulse

Sears glamorizes mass-market appeal

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