Category Reviews

Feb 17, 2012
According to two new surveys of parents and pediatricians from Pfizer...
According to two new surveys of parents and pediatricians from Pfizer...
more
Feb 17, 2012
A wet spring last year made for ideal allergen-
creating conditions...
A wet spring last year made for ideal allergen-
creating conditions...
more
Feb 17, 2012
Asthma has been becoming more relevant in the nonprescription aisles of...
Asthma has been becoming more relevant in the nonprescription aisles of...
more
Feb 17, 2012
The kids’ cough-cold space has become a significant category for...
The kids’ cough-cold space has become a significant category for...
more
Feb 17, 2012
Clarinex (desloratadine), the next-generation prescription allergy remedy...
Clarinex (desloratadine), the next-generation prescription allergy remedy...
more
Feb 17, 2012
The spate of well-known brand-name recalls of late has created an...
The spate of well-known brand-name recalls of late has created an...
more
Feb 17, 2012
GoJo is gearing up for the 2012-2013 cough-cold season with a new lineup...
GoJo is gearing up for the 2012-2013 cough-cold season with a new lineup...
more

VIDEO

If your brand was delisted tomorrow, would anybody care?” That’s the cold, hard...

NAIL CARE VIDEO

Celebrity manicurist Gina Edwards has manicured the hands of some of today’s...

OTC AUDIO Q&A

Like its nonprescription powders, UrgentRx is on the go with a number of new...

PRODUCT VIDEO

Everybody talks product innovation, but how do you identify the voids in...