There's a lot to like about the As Seen On TV category. It has a sell-through rate between 10% and 20%. Margins also are in the double-digits. Best of all, the products that make it to retail shelves are proven winners.
New technology and types of introductions could bring some heat to the frozen food category. Frozen food sales have been flat to declining for the past few years, according to a recent study from Packaged Facts, with nearly all dollar sales gains coming from higher prices or new products rather than increased consumer demand.
Joel Carden, EVP of Pacific World, recently talked with Drug Store News about the high-growth nail category to share his insights on how retailers can successfully enter the at-home gel polish space and how Pacific World's gel polish technology, SensatioNail, is helping to fuel growth.