Drug stores continue to offer more fresh grocery items. “Fresh fruit and vegetables are top grocery categories. There’s high demand for the products, and the size of the market is huge. So it makes sense that the drug channel is going after that business,” said Harry Balzer, chief industry analyst and VP of the NPD Group.
The market for sports nutrition looks good. All categories grouped by Drug Store News in this space — nutrition and energy bars, energy shots and ready-to-drink protein shakes — currently are trending up significantly.
The cosmetics segment has been on the upswing, and the momentum is likely to continue within the mass market as beauty mavens get increasingly thrifty and do their research when it comes to purchasing makeup.
The blood-pressure monitor for the tech-savvy, early-adopter baby boomer generation has arrived. Health Lab recently started distributing its iHealth BP3 blood-pressure monitoring system through Walgreens, Target and Best Buy, among other retailers.
Americans are becoming greener, and eco-friendly products are especially relevant in the greeting card aisle. Victoria Sutton, CEO of All in The Cards, said the company has doubled production of craft recycled products for holiday 2011.