AllerMates on Thursday launched an online community at AllerMates.com for parents and healthcare professionals to exchange experiences, seek advice, post recipes, get breaking news and alerts, make friends, share photos and videos, use the “ask the doctor platform” and create a strong support network of allies among others dealing with allergies and asthma.
Success in the mass market can be an uphill battle for some niche brands as retailers trim selection, bolster private-label offerings and pass on smaller brands they perceive as higher risk. However, retailers also are increasingly looking to distinguish themselves from the competition, whether it is through exclusive offerings, customization or in-store services.
CVS/pharmacy announced the official launch of Total Home, a new home care product line built on performance, reliability and premium quality that is now available exclusively at CVS/pharmacy stores nationwide.
Wrigley announced the company is temporarily stopping the sale and marketing of its new Alert Energy caffeinated gum "out of respect" for the Food and Drug Administration as they agency investigates the safety of added caffeine in foods.
The Council for Responsible Nutrition Foundation's “Life…supplemented” campaign on Thursday announced that its mobile application, WannaBeWell, is the featured “App of the Month” in the May/June issue of Weight Watchers magazine.