Bonnie Kintzer
CEO, Women’s Marketing Inc.

Bonnie Kintzer is CEO of Women’s Marketing Inc., the authority on how women consume media. Women’s Marketing Inc. services more than 300 clients in the beauty, fashion and health space by delivering the best integrated advertising solutions in digital, print and out-of-home. Kintzer has built a distinguished career in the media world with a strong focus on revenue creation and re-engineering. She can be reached at bkintzer@womensmarketing.com.

Articles by this author:

  • Social media for drug store brands and retailers (Guest Blogs)
    Wed, 07/11/2012 - 12:00pm

    Social media is an important component of ongoing brand marketing, as well as any advertising campaign for a drug store retailer or brand. Integrated communications have the most impact because earned, owned and paid media reinforce and amplify the message. All channels feed off each other; the more frequently a potential customer sees or hears about a brand or retailer, particularly in more than one context or venue, the more likely she is to remember and purchase.

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  • The in-store sales and advertising connection (Retail News, Guest Blogs)
    Tue, 06/12/2012 - 5:40pm

    It’s an underappreciated fact that advertising drives store sales. Many marketers don’t appreciate just how critical it is. Here’s a secret: The “closer” to the store the advertising is, the more likely it is that retailers will see a direct correlation between advertising and sales.

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  • Launch lessons: How to launch a brand in a drug store chain (Guest Blogs)
    Tue, 06/05/2012 - 1:21pm

    For both brands and retailers, media is key to introduce a brand or product and ensure it flies off a retailer’s store shelves. The facts are these: Brands need media to let customers know they exist.

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