There's a lot to like about the As Seen On TV category. It has a sell-through rate between 10% and 20%. Margins also are in the double-digits. Best of all, the products that make it to retail shelves are proven winners.
While the recession has caused some pet lovers to cut back spending on toys and treats, when it comes to their pets' health, consumers aren't skimping.
Technology has certainly changed the landscape of the drug channel's general merchandise department. As categories shift, electronic accessories have become a crucial addition to the mix.