Swisse Wellness makes big splash in U.S.

AUDIO Q&A: DSN sat down with Radek Sali, CEO of Swisse Wellness, a company originating from Australia and boasting the greatest intake of natural health products per capita. Swisse Wellness recently made a splash into the U.S. market with brand ambassador Nicole Kidman leading the way. DSN didn’t land an interview with Kidman, who was up for two 2013 Golden Globes in January, so we got in touch with her Swisse Wellness boss, Sali — 2012 GQ Australia businessman of the year — for some insights into the company’s approach to the U.S. launch.

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