The growing Hispanic consumer demographic and what it means for self-care companies

Audio Q&A: On Tuesday March 12, Nielsen's Reny Diaz will join Doug Stukenborg of Target and Roberto Ruiz of Univision, to discuss the growing Hispanic consumer demographic and what it means for self-care companies at the Consumer Healthcare Products Association's Annual Executive Conference in Naples, Florida. DSN spoke to Diaz for a preview of what that panel will discuss. "With particular focus on OTC sales, domestically, we're looking at $1.2 billion out of a total $11.6 billion [attributed to] Hispanics," Diaz said. "What's interesting is there's almost $1 billion in Hispanic growth potential in that category." ¡Escuchad!

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