Yoplait launches Greek yogurt line targeted to kids
MINNEAPOLIS — Yoplait is marketing Greek yogurt to a younger audience with a new product line, the company said.
The company announced the launch of Yoplait Pro-Force, a Greek yogurt with twice the protein of most kids yogurts, available in strawberry and mixed-berry flavors.
"Yoplait Pro-Force yogurt was inspired by our Greek line of yogurts," Yoplait Kids associate marketing manager Ashley Karr said. "In looking at the protein benefits of Greek yogurt for adults, we naturally considered this a terrific product that would provide higher protein for active tweens. However, tweens really don't think Greek yogurt tastes good, so we created a product that is colorful, creamy and flavorful while delivering the nutritional benefits of Greek yogurt."