Yoplait celebrates New York with sample giveaway
MINNEAPOLIS — Yogurt brand Yoplait announced that, as part of its new campaign that celebrates New York, the company will host sampling efforts of its Yoplait Original yogurt.
Yoplait said it plans to give out about 50,000 free cups of Yoplait Original yogurt with help from New York fashion students that will serve as Yoplait New York “style and substance samplers,” beginning the morning of Oct. 4. Yoplait samplers can be found from 7 a.m. to 10 a.m., and 4 p.m. to 7 p.m., in the following locations:
Oct. 4: Broadway at Fulton St., W. Houston St., and W. Broadway at Broome St.;
Oct. 5: Columbus Circle, Penn Station and Grand Central Terminal;
Oct. 11: Grand Central Terminal, Union Square East at 4th Ave., and Greeley Square; and
Oct. 12: Lexington Ave/59 St., Lexington Ave/53 St., and Penn Station.
“At Yoplait, we realize that a New York woman is a special kind of woman. She embodies strength and style in all that she does,” said Seth Pederson, integrated marketing communications manager at General Mills. “With this campaign we salute New York women and hope to make their lives just a bit easier with a cup of Yoplait Original, an easy and delicious way to get the 50% of the calcium and vitamin D they need each day.”