Yankee Candle introduces 11 new fragrances
SOUTH DEERFIELD, Mass. — The Yankee Candle Co. has introduced a new line of scented candles for spring, the company said Tuesday.
Yankee announced the launch of five new Yankee Candle fragrances and six new fragrances in its Pure Radiance line, with beach and exotic fruit scents to remind people of vacations in tropical places. The candles will be available at more than 564 Yankee Candle stores, yankeecandle.com and various specialty retailers and gift shops.
"Our goal when developing new products is to take our customers to that special place or evoke a special memory through fragrance, and the new Paradise Collection for spring delivers on that," Yankee EVP brand, innovation and merchandising Hope Margala Klein said. "We also share in our customers' desire to create distinctive experiences in their home, and the on-trend colors and fragrance inspiration of this collection add warmth to any decor."
The new Yankee Candle fragrances are Golden Sands, Turquoise Sky, Black Coconut, Waikiki Melon and Paradise Spice. The new Pure Radiance fragrances are Sugar Flower, Stargaze, Seaglass, Guava, Mandarin and Promise.
Find us on Facebook for more insight, analysis and the latest in drug store news.