XRP Energy gears up for nationwide launch
HATTIESBURG, Miss. — Top Five Labs on Monday announced its intent to expand distribution of its XRP Energy product — endorsed by former National Football League quarterback Brett Favre — nationwide after a successful test launch in select convenience stores and marts throughout Alabama, Mississippi, Florida, Wisconsin and Minnesota.
"We are very encouraged by the initial market response that has been generated by XRP Energy in our test sites, and we can now confirm that the uniqueness of the product, its great taste and proven performance has broad consumer appeal," Top Five Labs president Buddy King said.
"The key for breaking into this highly contested market niche is having a truly distinctive product that performs," King continued. "Utilizing pharmaceutical technology used in the prescription drug market gives us the distinction and edge needed to succeed. Based on our five-state market study, we're confident to conclude we have both, coupled with the necessary horsepower and resources required to launch and market this product on a widespread national basis."
XRP Energy is an extended-release energy product in a 1.9-g-per-serving-size stick pack. Each stick pack serving includes the nutrients choline and taurine, vitamins B6 and B12, and has 4 calories.