Wonka to debut new 'exceptional' line of candy
GLENDALE, Calif. Wonka is unveiling its all new premium line of candies called Wonka Exceptionals.
The collection includes three varieties, each available in full-sized tablet bars and bags of individually wrapped miniature candies.
New products include Wonka Scrumdiddlyumptious chocolate bar and Chocolate Waterfall bar, names that come from the 1971 film, "Willy Wonka and the Chocolate Factory."
"With images of a chocolate factory, chocolate bars and even a chocolate river in mind, the world has long identified Wonka with chocolate," said Tricia Bowles, spokesperson, Nestle confections and snacks. "Now Wonka is delivering on the fantasy, whimsy and familiarity of the Wonka legend, which still resonates with the young and young-at-heart. America is about to experience the wondrous, one-of-a-kind world of Wonka chocolate."
Also joining Wonka's new premium line of Wonka Exceptionals is new Wonka Fruit Jellies and Wonka Fruit Marvels. Made like nothing ever seen, the famous candy maker has created cheery, fruity morsels made with natural ingredients, no artificial colors and 25% real fruit juice.
Wonka chocolates will debut in stores nationwide beginning March 1 with a suggested retail price of $2.39 for each 3.5 oz. tablet bar and $4.29 for each 8.5 oz.-9.5 oz. bag of minis. Wonka Fruit Jellies and Fruit Marvels will be available exclusively nationwide at Walmart stores beginning in April and Target stores beginning in June for a suggested retail price of $2.99 for each 5 oz. box, and $1.99 for each 1.9 oz. tin (Fruit Marvels only).