Women can get 'support' in supermarket aisle
LEE, Mass. Braza's fashion fixers for women now are available in Northeast supermarkets.
Supportables products -- including Disposable Petal Tops, Flash Tape, Bra Extenders and Wipe Out -- are being rolled out exclusively in A&P, Superfresh, Waldbaums and Superfood Mart stores in Connecticut, Delaware, Maryland, New York and Pennsylvania, marking the first time the products are made available in supermarkets. The products retail for less than $4.99 and can be found in the soft good and hosiery aisles.
"Braza's mission is to help women dress smarter and more confidently and we want to help them do this in the easiest way possible," said Karen Davis, Braza spokesperson. "Conveniently placing our top four accessories in A&P's Northeast markets is another big step towards bringing women an ultimate, convenient, carefree dressing experience."