Winn-Dixie taps into Hispanic influence
MIAMI — Winn-Dixie’s latest transformational remodel in Miami is a store of the future with a merengue twist, featuring a strong Hispanic influence.
In addition to bilingual signage, Winn-Dixie incorporates the regional flair with features like a full-service Cuban café replete with such Spanish pastries as empanadas, as well as a wide variety of Hispanic products.
Winn-Dixie’s transformational remodel initiative — which incorporates upscale fresh departments, including produce, deli, meat and seafood — generates between $400 and $500 in sales per sq. ft. versus the typical $300 in sales per sq. ft. generated by a classic Winn-Dixie. Ultimately, Winn-Dixie hopes to institute its transformational format across 60% of its store base, or 290 stores.
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