WhoopAss receives BevNet honor for product relaunch
SEATTLE — Jones Soda received a nod for its product revamp of the company's WhoopAss energy drink.
At BevNet Live Winter 2010, Jones Soda was awarded BevNet's 2010 best product revamp honor.
Jones relaunched its WhoopAss energy drink earlier this year with new packaging and functional ingredients. Each 16-oz. can of WhoopAss retails for $2.39 each.
"We knew the immense potential and equity we had in the WhoopAss name and concept, but the flavor, ingredients and graphics had become outdated as the energy drink market evolved," Jones Soda CEO Bill Meissner said. "With the revamped offering, we're delivering an all-new face for the brand, and we believe the changes will help make WhoopAss a major player in the $5 billion energy drink category."