While segments shrink, uBreakiFix fills niche
Technology is changing the general merchandise aisles. Online greeting cards have grabbed share from traditional cards, and photofinishing is taking a hit as consumers move to digital photo publishing.
When retailers look for products or services to fill the vacuum left by shrinking categories, they’re looking for something consumers want today and will still need tomorrow.
The uBreakiFix concept suggests one possibility. The electronics repair chain specializes in iPad, iPhone, iPod and smartphones, and offers walk-in repair services while consumers wait.
It’s a concept that could be adapted to fit within the chain drug format and a service that offers the twin advantages of driving traffic and offering convenience. It also addresses a growing consumer need that won’t be disappearing any time soon. As time becomes a more precious commodity, waiting for your prescription and your iPhone repair while shopping for groceries might prove to be a draw customers can’t resist.