WHAT’S HOT: Passing the salt
DALLAS —PepsiCo’s Frito-Lay North America has added two new varieties to its lower-sodium snack offerings. Fritos Lightly Salted corn chips and Ruffles Lightly Salted potato chips are the newest entries to join Lay’s Lightly Salted potato chips in the brand’s lineup of reduced-sodium snacks. The new products contain 50% less sodium per 1 oz. serving than their original counterparts.
Reducing sodium has become the latest dietary hot button. The NPD Group projected that the number of consumers who feel that people should be “very cautious about serving foods with salt” will increase 14% by 2018. Frito-Lay North America’s chief marketing officer, Ann Mukherjee, said lower-sodium versions of snacks are the “No. 1 request from consumers.”
New Fritos Lightly Salted potato chips will retail for $2.99 for a 9.25-oz. bag, and Ruffles Lightly Salted will retail for $3.99 for a 10.5-oz. bag.