Weis Markets incorporates paperless coupons into promotion mix
WINSTON-SALEM, N.C. — Inmar on Wednesday announced Weis Markets has expanded its membership in the Inmar Promotion Network with the activation of a new digital coupon program, which adds paperless coupons to Weis' marketing portfolio.
According to Inmar, redemption of paperless coupons has doubled in volume every year since 2008. In 2012, Inmar processed more than 20 million paperless coupons.
“Our mission at Weis is to deliver an exceptional shopping experience based on value, quality and service. Our eCoupons program helps us conveniently deliver paperless coupons to our Weis Club members,” stated David Hepfinger, president and CEO of Weis Markets. “This will help us reward shopper loyalty and drive sales.”
“Weis Markets' strategy of deploying a paperless coupon program further illustrates that retailers who truly know how shopper behavior is changing are adding digital promotions to their marketing mix,” noted Inmar CEO David Mounts. “The convergence of paper coupons, digital media and digital coupons in promotion-based marketing is rapidly increasing."