Weis Markets announces eighth '90-day Price Freeze' program
SUNBURY, Pa. — Weis Markets on Monday announced it has lowered the prices on 1,700 staple items and that it will freeze the prices of these products for 90 days through April 2, marking the company’s eighth 90-day Price Freeze since 2009.
“Our 90 Day Price Freeze program continues to make sense, particularly with food inflation being a factor in a number of key categories,” stated Kurt Schertle, Weis Markets SVP sales and merchandising. “We’ve been able to minimize its impact through special long term buys that will result in real savings for our customers. Our prize freeze savings are significant. Over the past three years, our Price Freeze program has collectively saved our customers more than $35 million.”
Weis Markets’ current Price Freeze program includes 1,700 brand-name and private-label products in grocery, frozen, dairy, meat, health, beauty care and general merchandise.
The current Price Freeze premiered in Weis Markets’ Jan. 8 circular, radio and billboard advertisements. In stores, customers will see Price Freeze signage and shelf tags for participating items.