Wegmans surveys consumers on greeting card preferences
NEW YORK Grocery chain Wegmans Food Markets wants to know what consumers look for when buying greeting cards, according to published reports.
The chain is soliciting responses to an online survey through its email newsletter, asking shoppers what kind of experience they want when they buy greeting cards. It is also asking them whether they have bought greeting cards, magazines, books or stationery since the beginning of the year.
Headquartered in Rochester, N.Y., Wegmans is a family-owned company operating 70 stores in New York, New Jersey, Pennsylvania, Maryland and Virginia.