Walmart, P&G continue family movie rollout with 'The Jensen Project'

CINCINNATI Procter & Gamble and Walmart will premiere their second made-for-TV family movie, "The Jensen Project," July 16 at 8 p.m. EST on NBC.

The movie follows the P&G/Walmart collaboration "Secrets of the Mountain," which aired in April and has been touted as the highest-rated family movie on broadcast TV over the last six months, with more than 7.5 million viewers.

"The Jensen Project" also will feature a soundtrack produced by American Idol judge Randy Jackson that includes songs from Jordin Sparks, Brooke White and Alisan, Ilsey & Jordan.

"We were touched by the hundreds of thank you letters and the outpouring of support we received for 'Secrets of the Mountain,'" stated Marc Pritchard, global marketing and brand building officer at P&G. "Our ongoing partnership with Walmart furthers our commitment to serve consumers and provide entertainment that brings families together."

"The overwhelming success of 'Secrets of The Mountain' validates our claim that families are looking for entertainment that they can enjoy together," added Stephen Quinn, chief marketing officer at Walmart. "We continue to work directly with parents to query them on the content they are seeking to share with their families,” he said. “We look forward to working in concert with P&G to offer even more high-quality family programming."

"The Jensen Project" DVD and soundtrack will be sold together in a bonus pack exclusively at Walmart beginning July 17.

Athird movie, "A Walk in My Shoes," already is in post-production and will air later this year. P&G and Walmart also will begin production on their fourth movie this fall. The two companies decided to work together to create programming after hearing from families and advertisers who wanted more quality entertainment options.

Post-research from "Secrets of the Mountain" revealed that among moms aged 18 to 34 years, 93% liked the movie and 88% stated it was good/excellent quality. Another 79% suggested the movie should be developed into a series.