Walk a mile in these shoes ... then buy ’em
HOOFDORP, Netherlands — Sneaker and sports apparel manufacturer ASICS in March will open a new flagship store here, on the Stadhouderskade, at the entrance of greater Amsterdam’s most popular running path, the Vondelpark.
Beyond the basic sneaker-purchasing experience, the 6,458-sq.-ft. store touts several exclusive features, including:
Running Lab, which offers extensive body analyses, including foot shape, leg alignment, running technique, strength and endurance, and customized advice on how to improve technique and performance;
Foot ID, a high-tech system that combines static and dynamic measurements to ensure proper shoe selection based on customers’ individual biomechanical profiles; and
Running Club, which includes running clinics and features changing room facilities complete with lockers, showers and towel service.
“[This] is more than a store,” said Fernando Pina Mulas, who leads ASICS European retail operations. “It will offer the full ASICS running experience and help us build a strong relationship with our customers.”
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