Walgreens' in-store clinics now known as 'Healthcare Clinic'

DEERFIELD, Ill. — Walgreens is rebranding its more than 370 in-store health clinics, which will now be known as the “Healthcare Clinic."

Replacing the former Take Care Clinic name, which has stood since the brand’s inception in 2004, the national rebranding effort is already in process and expected to be complete by the end of August. In addition to branding changes in stores, consumers will be directed to visit the Healthcare Clinic’s new web site walgreens.com/clinic.

“The new Healthcare Clinic allows us to leverage the strength of the Walgreens brand to help attract and introduce new patients to our retail clinic services, while creating a more seamless healthcare experience serving a wide variety of patient needs,” stated Jeffrey Kang, Walgreens SVP of health and wellness services and solutions. “The healthcare landscape is evolving, and with a diverse and expansive collection of assets, Walgreens is uniquely positioned to play an integral role in addressing the needs of patients, payers and providers by helping to lower costs to the system while helping more people get, stay and live well.”

Take Care Health Systems, LLC will remain a subsidiary of Walgreens, as well as the practice management company for the Healthcare Clinics at select Walgreens.

The clinic rebranding represents the further alignment of Walgreens healthcare assets and affiliations. The Healthcare Clinic nurse practitioners and physician assistants are part of a network of more than 70,000 healthcare professionals across Walgreens pharmacy, Walgreens Infusion Services, Walgreens Specialty Pharmacy and other lines of business.

Other recent health initiatives such as the formation of accountable care organizations, clinical affiliations, expansion of Medicare Part D programs and more, all help advance the company’s mission to transform the role of community pharmacy by providing more comprehensive care options, delivering a differentiated patient experience and solidifying Walgreens position as a strategic partner of choice, the company stated.

Healthcare Clinics at select Walgreens will continue to offer the services, with a focus on prevention, wellness and the monitoring and management of chronic conditions.
 

Comments

If the intent was to "allow

If the intent was to "allow us to leverage the strength of Walgreen's brand," why did they pick the generic name "Healthcare Clinic" and leave off the very Walgreen's name they intended to "leverage?"