Walgreens named official retail partner of the People's Choice Awards
DEERFIELD, Ill. — Walgreens and the People’s Choice Awards on Thursday announced the drug store’s appointment as the official retail sponsor of the 39th annual People’s Choice Awards.
As part of the sponsorship, Walgreens is bringing new and distinct elements to the program. For the first time, consumers will have the opportunity to engage in early voting for two People’s Choice Awards categories. From Oct. 28 through Nov. 14, fans can cast their votes for Favorite New TV Drama and Favorite New TV Comedy by visiting Walgreens.com and DuaneReade.com. Also new this year, Walgreens will be sponsoring a special award that reflects the company’s purpose to help people "get, stay and live well within the community."
“We are thrilled to become the official sponsor for the People’s Choice Awards and look forward to engaging with our customers in a unique and exclusive way,” stated Joe Magnacca, president of daily living products and solutions for Walgreens. “The community award presented by Walgreens is an exceptional way to highlight an individual who positively impacts the community and reflects our purpose to help people get, stay and live well.”
“In the 39-year history of the People’s Choice Awards, we have never opened a category for early voting,” said Fred Nelson, president of People’s Choice. “Partnering with Walgreens to give early voting access for Favorite New TV Drama and Favorite New TV Comedy provides a great opportunity for our fans. Walgreens is helping the People’s Choice Awards provide fans with exactly what they want — the ability to vote early, vote often and have their voices heard.”