Walgreens mobilizes Facebook fan base to drive flu voucher program

DEERFIELD, Ill. — With more than 1 million fans on Facebook and the largest following on Foursquare among chain drug store retailers, Walgreens is using these social media platforms to let its customers help distribute more than $6 million in free flu shot vouchers to five national charities, the Chicago-area chain announced Friday.

Walgreens is working with the American Diabetes Association, AmeriCares, Feeding America, League of United Latin American Citizens and the National Urban League on an initiative to help provide up to 200,000 flu shot vouchers.

Vouchers are for distribution to uninsured and underinsured individuals, as well as those who are unable to afford a flu shot without the voucher.

“Walgreens continues to play a leading role in providing flu shots and access to other important, preventive health care services for those in need throughout the U.S.,” Walgreens chief marketing officer Kim Feil said. “Our objective during flu season is to protect as many people as possible. This program gives people a unique opportunity to have a voice as part of our mission to help everyone in America stay well throughout the season.”

From now through Oct. 8, every time someone “checks in” at any Walgreens store nationwide through Facebook Places or Foursquare, Walgreens will donate one flu shot voucher to the pool of vouchers to be distributed to the participating organizations, up to 200,000.

Additionally, those who visit the Walgreens Facebook page beginning Sept. 11 can cast their vote for which organization they would like to receive the largest number of flu shot vouchers, upon completion of the promotional period.

Walgreens also has provided an additional 20,000 vouchers for $10 flu shots as a base donation to each participating organization for distribution to qualified individuals.