Walgreens' Look Boutique gives beauty section a makeover
Nestled in Washington, D.C.'s, Chinatown is the recently opened Walgreens flagship store. The store, which marks the retailer's seventh Walgreens flagship location, features a "Walgreens" sign with Mandarin and Chinese characters that translate as "pharmacy," and its interior beauty department — better known as a Look Boutique — is among the most impressive yet.
With wrought-iron signage that is fashioned after the White House entrance gate, the Look Boutique is home to the second full-line display of Alliance Boots' No7 — a top-selling brand in the United Kingdom for face, lip and eye makeup. The first is in Walgreens' Los Angeles flagship store, and the fixtures are the same as what is presented to shoppers in the U.K. market, but with special items developed for the United States.
In addition, specially trained beauty advisers are on hand to help shoppers with their beauty needs, and a Walgreens' Nail Bar offers professional manicures with the latest on-trend shades. There's also a brow bar that offers expert shaping and grooming services.