WAG monitors diabetes meter sales
Comparison shopping across blood-glucose meters couldn’t be easier than at Walgreens. Pictured here at a store just outside of Baltimore, customers can hold and feel the individual monitors and review individual bullet points as part of this pull-box display. Located just outside the pharmacy waiting area, the display also is ideal for quick and easy pharmacist recommendations.
Walgreens first started employing pull-box displays to showcase its meter offerings in June 2006, and the displays help drive sales. A manufacturer of pull-boxes suggested that electronics retailers have estimated sales increases of between 25% and 40% of digital cameras, cell phones and MP3 players due to pull-box displays. In addition to helping drive the purchase decision, the merchandising display also helps reduce the number of product returns on the back end.