W. F. Young updates brand image
EAST LONGMEADOW, Mass. W. F. Young on Monday introduced new packaging graphics that not only will serve to contemporize the brand but also marks the celebration of the company’s heritage of providing pain-relief products for horses.
Most consumers are not aware that the company’s first introduction into the pain-relief market actually was a product formulated for horses, the company noted. Absorbine Veterinary Liniment was introduced in 1892 by Wilbur F. and Mary Ida Young as a liniment to relieve the muscle pain of horses.
This inspired the introduction of Absorbine Jr. in 1903 to help relieve the muscle aches and pains of people.
The new carton and label graphics reflect W. F. Young’s horse care heritage with a graphic depicting a powerful horse next to a fit, healthy runner. The product with the new packaging started shipping in June and is appearing on store shelves now.