Vitalah launches effervescent nutritional supplement

SANTA CRUZ, Calif. — Vitalah on Wednesday launched a seven-count box of Oxylent — now formulated without sugar and touting zero calories — that is available in three flavors: sparkling berries, sparkling blackberry pomegranate and sparkling mandarin.
 
“No more bottles, no more pills, no more spilling supplements in your purse or travel bag. Our 7-count box is made for today’s active consumer who wants real nutrition without the sugar and calories,” Vitalah CEO Lisa Lent said. “Add the powder to your water bottle, and experience the sparkling beverage that picks up your energy naturally.”
 
The Oxylent effervescent contains a blend of enzymes, vitamins, minerals, electrolytes and amino acids. The effervescent delivery system ensures better absorption.

According to Lent, Oxylent represents a new generation of supplements with features that consumers want — no calories, naturally sweetened, no binders or anticaking agents, and no artificial ingredients or caffeine. In addition, the product is gluten- and dairy-free.


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