Vichy Labs stays fresh with unveiling of Aqualia line in New York City
NEW YORK —Vichy Labs, which sells its products in skin centers with trained beauty advisers in select CVS and Duane Reade stores, unveiled at a recent event in New York City its newest products, including its new star product—Aqualia Antiox “New Skin” Antioxidant Fresh Serum.
The event, attended by Drug Store News, was held April 20 at the Kimpton’s Ink48 hotel in New York City.
The new Aqualia Antiox serum is especially unique in that it is the first time that Vichy associated two highly concentrated ingredients, preserving them pure until the first use. Pure vitamin C at 10% concentration (powder) is to be mixed with citrus polyphenol (serum) before the first use, and then refrigerated. The formula should be used within 21 days.
The line also includes the Aqualia Antiox Anti-Fatigue Ice-Effect eye stick and Aqualia Antiox Pro-Youth Antioxidant 24Hr hydrating fluid SPF 12.