Vaseline celebrates skin with celebs, Web site
GREENWICH, Conn. Aiming to inspire consumers to think about their skin, Vaseline has launched the “Skin is Amazing” campaign with the help of several celebrities.
Minnie Driver, Hilary Duff, Kim Raver, Dave Navarro and Laila Ali are participating in the campaign, which reveals up close and personal photographs and stories of their skin. The images are appearing in the October issues of national magazines.
Each photo displays a skin “attribute” meaningful to the celebrity. For example, Driver’s freckled skin reveals her Irish heritage, Navarro’s tattoos transform his skin into a canvas and Raver’s pregnant belly demonstrates how skin grows and grows with us.
Consumers can log onto the www.vaseline.com Web site and enter the “Skin Vision” contest by submitting their own skin portrait. The winner will receive a trip for two to New York for a photo session with a professional photographer and their skin portrait will appear in the next Vaseline ad in a national magazine. The contest runs through Dec. 31.