UrgentRx named 'Best New Product' at latest ECRM health event
ORLANDO, Fla. — UrgentRx's line of fast-acting, flavored powder, nonprescription medications was named “Best New Product” by retailers attending the ECRM Health Care show held late last month.
“We’re pleased and excited to receive this honor from the retailer attendees of the ECRM Health Care show,” stated Jordan Eisenberg, president UrgentRx. “Recognition of this kind holds even greater meaning when it comes from such an informed, influential audience.”
Currently, the company distributes five products: Aspirin to Go, Headache Relief to Go, Heartburn Relief to Go, Upset Stomach Relief to Go and Ache & Pain Relief to Go — and will introduce a sixth product, Allergy Attack Relief to Go, in October. In addition to the new product, UrgentRx will introduce new, updated packaging this fall that features a clean, modern look focusing on symptoms first, which is how consumers shop OTC.
“We hope retailers will be attracted to the UrgentRx brand because it solves a problem for their customers, particularly the ‘on-the-go’ OTC consumer,” Eisenberg said. “Consumers are looking for products that offer solutions to the problems they face every day. They want simplicity and no nonsense. The UrgentRx products deliver on those needs.”
Each UrgentRx product comes in a convenient, credit-card-sized package containing a single dose of flavored powder medicine that can be taken without liquid for busy “on the go” consumers.
ECRM's "Best New Product" awards are sponsored by DSN.