Unilever's Degree launches new unisex campaign
ENGLEWOOD CLIFFS, N.J. — Unilever’s Degree deodorant has teamed up with basketball stars Carmelo Anthony and Kevin Durant, track and field world champion Lolo Jones and gold-medal-winning soccer player Alex Morgan for a new integrated unisex campaign that focuses on challenging yourself, following your passions, trying something new and living life to the fullest.
Starting in March, Anthony, Durant, Jones and Morgan will appear individually in a series of Degree television advertisements that showcase how they always DO:MORE.
"The Degree DO:MORE campaign hopes to inspire and empower people to push themselves further and to be the best at what they do," stated Gaston Vaneri, senior marketing director for Unilever North America. "We were thrilled to partner with elite athletes that are doing just that, challenging themselves to do more of what they love and provide a product like Degree with Motionsense, that keeps them protected and won't let them down as they push boundaries.