Unilever aims to nourish scalp with new Clear Scalp & Hair Therapy line
ENGLEWOOD CLIFFS, N.J. — Unilever is launching at retail in May its new Clear Scalp & Hair Therapy hair care line.
Already in 40-plus markets around the world, Clear is Unilever’s fastest-growing global hair brand ― but this time uniquely formulated for the North American consumer, the manufacturer stated. The hair brand’s new approach “feeds scalp and feeds beauty.”
Clear Scalp & Hair Therapy is an approach to hair care that starts with scalp nourishment and creates the right foundation for strong, beautiful hair for women and dandruff-free hair for men. The collection includes customized product ranges for women, men and African-American women.
Clear Scalp & Hair Therapy will be available in mass retailers, select drug stores and supermarkets nationwide beginning May.