U by Kotex Sleek tampons, CleanWear pads make national debut
DALLAS — Kimberly-Clark has expanded its U by Kotex portfolio to include two new products.
The U by Kotex brand, which was launched in 2010, now includes U by Kotex Sleek tampons — which feature a first-of-its-kind Perfect Touch Grip applicator that is soft, smooth and slim to provide an easy hold for "just right" placement — and U by Kotex CleanWear pads, which have a MemoryFlex core that keeps its shape and fits closely with a woman's curves, thus improving flexibility, Kimberly-Clark said. The nationwide launch will be supported with an integrated marketing program, including television and print advertising, direct-to-consumer online communications, consumer sampling and in-store support
"Protection is a fundamental need in the feminine care category, yet up to 50 percent of young women experience product leakage and just accept it," Kotex North America marketing director Claire Miller said. "These innovative new products are easy for use, provide unique fit, and deliver serious protection to help women feel confident and prepared."
U by Kotex Sleek tampons and CleanWear pads will be available nationwide this month.