Truvia Baking Blend makes retail debut

WAYZATA, Minn. — Truvia is expanding its product line to include an item that bakes and browns like sugar.

Truvia Baking Blend, a blend of Truvia natural sweetener and sugar, touts 75% fewer calories per serving than regular sugar but has the equivalent sweetness of 3 lbs. of sugar, the company said. The product is packaged in a 1.5-lb. bag that features a closeable, easy-to-pour spout.

"The introduction of Truvia Baking Blend offers a natural ingredient option that allows families to continue to enjoy the same sweet taste of their favorite baked goods, with the satisfaction of knowing they are consuming 75% fewer calories from sugar," Truvia global consumer products director Mark Brooks said. "With this expansion of Truvia products at retail, the Truvia brand continues to lead innovation and growth of the stevia-based sweetener category."

Truvia Baking Blend carries a suggested retail price of $6.99 per bag.