TrueBlue makes debut
VANCOUVER, Canada Leading Brands will roll out its TrueBlue 100% juices across Canada and the West Coast of the United States.
Each TrueBlue beverage is filled with antioxidant-rich 100% superfruit juices. The juices initially are available in 46-oz. PET bottles in three flavors: wild blueberry, wild blueberry and pomegranate, and wild blueberry and blackberry.
These new products will be introduced by Leading Brands' Learn the Truth in-store marketing program, which is focused on educating consumers to read and compare the ingredients on competitive labels.