Tiger picks personal name-brand flavors in Gatorade deal
CHICAGO Golfers can’t get a swing like Tiger Woods, but they can swig like him, due to the introduction of his sports drink, the Associated Press reported Tuesday.
The world’s No. 1 golfer signed a licensing agreement with beverage company Gatorade. By March, AP said, the company will introduce “Gatorade Tiger” in March, with more products to follow.
The beverages, sponsored and used by athletes, are used for hydration during intense activity. Several athletes, including Michael Jordan and NFL quarterback Peyton Manning have endorsed the products, though none of them had licensing agreements with the PepsiCo subsidiary.
Terms of the deal were not disclosed, although Golfweek magazine reported last month the contract would span over five years and could pay Woods as much as $100 million, moving him closer to the $1 billion mark in career endorsements.
“Gatorade has been part of my game plan for years, whether I’m training or competing, so this is an ideal match,” Woods said in a statement. “I’m eager to launch my first signature product in a few months and look forward to developing additional sports performance beverages with Gatorade in the coming years.”