Tide downsizes ‘Tide to Go’

CINCINNATI Tide will release a new version of its Tide to Go stain remover this month that’s smaller and more portable. The Tide to Go Mini is about the size of a lipstick case and fits easily into handbags and pockets.

“The new ‘Mini’ gives everyone the reliable stain-fighting power with even more portability so they can carry the ‘Mini’ anywhere,” said Tide associate marketing director Kevin Crociata.

The ‘Mini’ dries quickly without leaving watermarks and works on everything from coffee stains to grease. It’s priced at $2.99 for a single tube and $5.49 for a two-pack.