Tennis pro Serena Williams to serve up Sleep Sheets launch

NEW YORK — Tennis pro Serena Williams will serve as spokeswoman around the launch of Sleep Sheets, a natural sleep aid designed to support a natural sleep cycle, parent company PureBrands announced Friday.

"We're thrilled that Serena has joined the Sheets team and played an influential role in the development of our new Sleep Sheets product," said Jesse Itzler, co-founder of PureBrands. "After the overwhelming success of Energy Sheets [originally launched with pitchman and NBA star LeBron James], we're excited to launch Sleep Sheets today and help the millions of people who struggle with sleep issues."

Sleep Sheets are distinctive because they are paper-thin, individually wrapped, dissolvable strips. "We kept hearing from consumers that they dislike swallowing pills and consuming beverages before going to sleep," stated Warren Struhl, CEO PureBrands.

Each Sleep Sheet contains 3 mg of melatonin, 3 mg of l-theanine, 1 mg of goji berry extract and 1 mg of chamomile extract.

"As an athlete and businesswoman, I'm continuously on-the-go and have had issues sleeping for years," Williams said. "I've tried other products in the past and I am happy that I helped develop Sleep Sheets. Using them allows me to get a good night's sleep, which means that I wake up feeling refreshed and ready to start my day."

To coincide with the product launch, Sheets Brand has teamed up with Walgreens exclusively to develop the "Dreams Come True" with Sleep Sheets promotion. Through July 31, consumers who purchase Sleep Sheets from Walgreens will have the chance to win a "dream day" with Serena Williams: an all-expense paid trip for two to New York, as well as a meet-and-greet with the tennis pro.

As part of the promotion, instant-win golden tickets will be randomly inserted into Sleep Sheets packages. In addition, every package contains a second chance sweepstakes which will allow fans to activate the promotion online at Facebook.com/takeasheet for a chance to win Sheets branded t-shirts and hats.


Interested in this topic? Sign up for our weekly Collaborative Care e-newsletter.