Target touts pharmacists’ expertise
Target is encouraging customers to direct their sights toward its in-store pharmacies with its “Ask Us” campaign. The campaign includes signage located throughout the store designed to direct shoppers to seek information from pharmacists about everything from allergies to generic discounts, promoting Target’s pharmacists as experts on medicines.
The signage includes floor graphics in the aisles leading to the pharmacy counter, signs hanging from ceilings and placards posted on endcaps.
For example, in the case of allergies, one placard was included on an endcap along with several OTC allergy medications, directing customers needing stronger relief — namely medications containing pseudoephedrine — to the pharmacy, where they could find it behind the counter.