Target renovates urban stores to new layout
MINNEAPOLIS Target announced that stores in Chicago, Dallas and Washington, D.C., have been redesigned to further deliver one-stop shopping convenience for guests. The stores have been updated to feature the retailer’s open-market grocery layout, with an expanded selection of fresh produce, fresh meat and baked goods.
In addition to the expanded fresh food layout, the beauty department displays softer lighting and curved fixtures, as well as interactive screens to help guests select the right beauty products for their individual needs. The home department has added wider aisles and lower product fixtures, offering easier navigation and enabling guests to see more of the department at a glance. The shoe department provides better product visibility and has enhanced guest comfort by adding more seating and mirrors. Finally, the electronics department has added a fun, interactive environment with video games displayed on a unique tether system, allowing guests to browse and try games at their convenience.
Target brought the overhaul to more than 55 locations in the Chicago area; more than 15 stores in the Dallas area; and more than 35 locations in the D.C. area.