Target to market DC comics-themed merchandise
MINNEAPOLIS — Superheroes like Superman, Batman, Green Lantern and others will be showing up at Target stores this summer.
The mass merchandise retailer has signed a deal with Warner Bros. Consumer Products and DC Entertainment to introduce Justice League merchandise. Other characters in the comic franchise include Aquaman, Cyborg, The Flash and Wonder Woman. The collection will appear at all Target stores on Sunday and will include products like melamine dinnerware, sand toys and beach towels. Financial terms of the deal were not disclosed.
Pictured here: The Batman snack cup.
"We know Target's guests love discovering unique merchandise, and this collection delivers the unexpected with a dash of great design," Target director of product design and development Greg Van Bellinger said. "Fans of all ages are sure to love these one-of-a-kind summer items."
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