Target firing on all cylinders for the holidays

MINNEAPOLIS — Target is enticing shoppers this holiday season with new initiatives, including price match, exclusive gift offerings and shoppable advertisements.

“Target’s holiday plans are built around an outstanding shopping experience, exclusive merchandise and competitive prices,” said Gregg Steinhafel, Target Chairman, president and CEO. “Our guests will be able to shop with confidence this holiday season knowing that we are intensely focused on providing them the right merchandise at the right price.”

For the first time, Target will offer guests the ability to match select online competitors’ prices in its stores between Nov. 1 and Dec. 16. Qualifying online retailers include Amazon.com, Walmart.com, BestBuy.com and Toysrus.com.

Additionally, Target has extended the timeframe for its price match policy for the holiday season, and new this year, the policy includes Target.com. If a guest purchases a qualifying item at Target stores between Nov. 1 and Dec. 24, and then finds it for less at Target.com or in a local competitor’s printed ad, Target will match that price.

Members of Target's REDcard loyalty program who make a purchase using their debit or credit card to make a purchase as of Nov. 1 will now receive an additional 30 days on Target’s existing return policy on nearly all REDcard purchases made at Target and Target.com.

Customers looking for a gift options at various price points can take advantage of Target's exclusive holiday gifting collection that appears in stores and online beginning Nov. 4. From sweaters and scarves to iPhone cases and journals, the collection features more than 850 gift options for the whole family, ranging in price from $2 to $50.

To make shopping even easier, Target has enabled guests to shop from television spots, bus shelter ads and catalog pages by using their mobile phones to send a text or scan a QR code. Target’s shoppable holiday advertising begins Nov. 7 and continues throughout the season.

Also, just in time for the holidays, Target is now offering free WiFi in all Target stores. The service will provide better access to Target’s award winning mobile app, and enable guests to redeem Target mobile coupons and scan QR codes throughout the store.