Target announces expansion of Beauty Concierge program

MINNEAPOLIS — Target has announced that it has expanded its Beauty Concierge program to 41 Chicagoland stores and introduced the program to 96 existing stores in the Los Angeles and Orange County area.

In addition, the program will launch in 27 stores in Washington, D.C., Northern Virginia and Baltimore area and 36 stores in Minneapolis, with approximately 200 stores implementing the program in 2013.

The Target Beauty Concierge originally launched in 28 stores in the Chicago area in July 2012 and, according to Target, its success spurred the program’s growth.

Participating stores will be staffed with a Target Beauty Concierge, a trained, brand agnostic beauty enthusiast who is available to answer guests’ questions in-store. The Beauty Concierge provides guests with personalized, detailed and unbiased information about beauty and personal care products offered at Target and acts as a source of advice.  Beauty Concierges will be located in the beauty aisle at Target wearing a distinct black apron. 

“Target is excited to grow this service for our Chicagoland guests who are passionate about beauty,” stated Mary-Farrell Tarbox, Target’s group VP of stores in the Chicago region. “In an often crowded and sometimes daunting marketplace, Target’s Beauty Concierge program ensures that guests receive the friendly, personalized counsel they need to purchase their favorite beauty products at affordable prices.”

Target noted that the program is exiting the Palatine, Bedford Park, Joliet, Villa Park, Oswego, Plainfield, North Aurora and Romeoville stores.